Multipurpose content creation

Im going to take you to a time way back in history before Coronavirus was a serious concern and lockdown was just a thing on its way but not in the UK yet. Remember, back in the good old days?


Unknowingly, my last job pre-lock down was with Boyzlife, a supergroup comprising Keith Duffy of Boyzone and Brian McFadden of Westlife. I was booked for the purpose of providing a bank of content along with a short highlights video to help promote the remaining tour dates.


I went into the project knowing this and understanding the kind of shots Boyzlife would need. So my question to you is, do you go into jobs with a vision of not just one project but the potential for more after, how you can work hard now to see the rewards for a much longer period of time?


My tips are simple think of every scenarios and get footage of it. For me this was a simple breakdown, built up of close ups, wide stage shots, wide venue shots, side of stage and of course on stage looking out (You know, the shot when everyone has phone torches out).

From here you can take it one step further, creating static video along with dynamic footage, for me that was a case of tripods and gimbals with quick release plates.


If you are in a band/ a musician and still reading, then well done you! Its the same for you guys too! When you book a photographer or videographer, I recommend booking them for a campaign rather than a single use promotion. Think how the content can serve more than just one purpose. In the past one set of footage has been used for highlights videos, music videos, facebook and instagram stories, animated content, background visuals and more. 

I hope this gives you a bit of food for thought, heres the end product from my day out with Boyzlife.


Original footage: Andy Tatt

Songwriters: Randy Goodrum
You Needed Me lyrics © Warner Chappell Music, Inc, Miranda Millsap D/B/A Ironside Music

Using Format